As players, supporters and officials make last minute preps for today's big kick off, we are delighted to announce that internation supermarket chain Lidl will be the new first team sponsors for the coming season.

This significant agreement means that the familiar Lidl logo will amblazoned across the front of the shirts for each first team fixture, and is wonderful recognition of the progress the club has made over the last 5 years.

Lidl's history goes back to the 1930s, when the company was founded in Germany as a grocery wholesaler. Today, Lidl is one of the largest grocery retailers in Europe.

The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer. Our extensive network of stores is unmatched in the discount sector, with over 590 stores - including, of course, the branch in Holywell.